Gandhi said, ‘be the change in the world.’ So let’s be that change. By shopping locally and with small businesses we can be sure of who our money is going to.
You won’t find Adam Hill selling his refreshing kombucha at a local market but you will find it stocked in local cafes and retailers sprinkled across the Gold Coast.
His business and product Magic Potion was born from a beautiful place, wanting to provide the local community with a high quality product, sourced as locally as possible whilst supporting health and wellbeing.
Blank recently caught up with Adam recently to chat about his business and the philosophy behind it all.
A few years ago, Adam began brewing his own kombucha – a sparkling fermented tea packed full of probiotic goodness – with a focus on optimising his health.
He began brewing the drink at home and soon demand began to grow as he began to sell to friends and family. Before he knew it, Magic Potion was born.
Nowadays Adam brews over 1000L per week, with delicious blends including ginger, hibiscus, chamomile and pineapple – to name a few.
Magic Potion fitted logically with Adam’s philosophy and lifestyle. Brewing the product from his factory in Tweed Heads and distributing it to local customers and businesses, he created a successful small business that is both sustainable and creates a positive connection within the community.
Adam is incredibly passionate about community and local spending. He sources a lot of his ingredients from local farmers and growers; the sugar he ferments with his kombucha with comes from Murwillumbah and the ginger, lime, turmeric and mint is purchased from local farmers residing in the Tweed Valley.
Adam prides himself in keeping his business as local as possible.
“Magic Potion Kombucha has gained traction with those people who want an authentic homestyle kombucha, as close to the real thing as possible,” Adam tells me, adding that freshly juiced ginger and turmeric are added to his kombucha just before it’s bottled. Because sugar is consumed during fermentation, each bottle contains only 3g sugar, or 12 calories.
“Not only does our kombucha introduce beneficial yeast, bacteria and enzymes into your gut, but because of its acid nature it draws out beneficial nutrients from the herbs so they become most easily digestible,” Adam says.
To purchase a carton of Magic Potion kombucha, touch base with Adam via his Instagram at @magicpotionkombucha.